Conference Program

9:30 - 10:00 - Registration, welcome coffee (lobby, 4th floor)

10:00 - 11:00 - Opening of the Forum (room 435)
Greetings of the Associate Director for Research, Professor, Chair, Department of History of the HSE University in St. Petersburg, Alexander Semyonov and Christopher John Gerry, Professor of the Faculty of St.Petersburg School of Social Humanities of the National Research University Higher School of Economics, Head of the International Centre for Health Economics, Management and policy of St.Petersburg School of Economics and Management, National Research University Higher School of Economics

Presentation "Research and practices in the HSE University in St.Petersburg"

11:00 - 11:40 - Key-note speakers
Alexander Josiassen , Associate Professor, Copenhagen Business School (Denmark)
"Doing Business Research with International Impact" (room 435)

11:40 - 12:20 - Slavo Radosevic, Professor, University College London (UK)
"Why Do We Need Theory and Metrics of Technology Upgrading?" (room 435)

12-20 - 13:30 - Lunch break 

Mini-conference "Sustainable Tourism Development in the Changing World (STEP)"

13:30 - 14:30 - Alexander Josiassen, Associate Professor, Copenhagen Business School (Denmark) 
"Managing Tourists' Destination Image is the Most Important Aspect to Attracting Tourists" (room 254)

14:30 - 16:30 - Session "Regional Toursim Developmet" (room 254)
Moderator: Alexander Josiassen , Associate Professor, Copenhagen Business School (Denmark)

Alexander Litvinov (St.Petersburg State University) 
"Design of Ways of Attracting Tourists to Krasnodarsky Region" 

 Litvinov Alexander (DOCX, 24 Kb)

Natalia Gross (Higher School of Economics)
"Socio-Economic Development of Agritourism in Stavropol Region"

 Natalia Gross (DOCX, 19 Kb)

Elena Kharchenkova (Higher School of Economics)
"New Vector of China - Russia Tourism on Cross-Border Territory"

 Article Kharchenkova Elena (DOCX, 112 Kb)

Elvira Kruchinina (Northern (Arctic) Federal University)
"Attractiveness of National Park “Russian Arctic” as a Perspective Territory for Tourism Development"

 Abstract Kruchinina (DOCX, 18 Kb)

 
16:30 - 18:30 - Session "Managing Communications for Tourism Development" (room 254)
Moderator: Marina Matetskaya, Associate Professor, HSE University in St.Petersburg

Dmitry Voronenko, Maksim Bobrov (St.Petersburg State University)
"Development of a Guerilla Marketing Communications Model for the Tourism Industry"

 Voronenko, Bobrov (DOCX, 42 Kb)

Ekaterina Pavlova (Higher School of Economics)
"Tour Operator Sustainability Analysis and Enhancing in Response to Crisis in Tourism Industry: the Case Study of LLC “International Tourism Center – Moscow”"

 Pavlova (DOCX, 179 Kb)

Bezdenezhnykh Anastasiya (Higher School of Economics)
"Development of the Client-Orientation in the Sphere of Horeca"

 Bezdenezhnykh (DOC, 58 Kb)

Ledov Denis (St. Petersburg State University)
"Franchising as an Effective Business Model for Tourism"

 Ledov (DOCX, 20 Kb)

Tokareva Margarita (Higher School of Economics)

"The Development Ontology for Recommendation System for City Travel Routes Information Portal"

 Tokareva (DOCX, 21 Kb)

 
Date: February 5th 2016
Venue: Pochtamtskaya str., 14

10:00 - 12:30 - Excursion to the State Museum of History of Religion

Session "Creativity, Culture and Gastronomy"
Moderator: Julia Trabskaya, Associate Professor, HSE University in St.Petersburg

Elena Elkanova (Higher School of Economics)
"Pulsating Effect Influence"

 pulsating effect influence (PPTX, 5.47 Mb)

Shulyatyeva Yulia (Higher School of Economics)
"Role of Contemporary Visual Art in Formation of Destination Tourist Brand"

 Schulyatyeva (DOCX, 25 Kb)

Elena Zelenskaya (Higher School of Economis)
"Authentic Gastronomy in Tourism: Implications for Hotel Restaurants"

 Zelentskaya (PPT, 1.63 Mb)

 Elena Trefilova (Higher School of Economics)

"The Gastronomy is the Part of Sustainable Tourism"

 Trefilova (DOCX, 17 Kb)

 
13:30 - 14:30 - Roundtable Discussion in the General Staff Building
Excursion to the exhibition of impressionists 

14:30 - 15:30 - Lunch break

16:00 - 16:30 - Walking to the Creative Space "Taiga"

16:30 - 17:30 - Visit to the Creative Space "Taiga"
Presentation of the Master's program "Experience Economy: Tourism and Hospitality Management"
Closing of the conference, awarding of certificates